Tuesday 22 January 2013

How to Create SEO Permalinks in a Blogger Blog


                                                     

Blogger blogspot comes with an inbuilt structure of permalinks that make it impossible to edit the post's URL once you publish it. This limitations usually affect the overall performance of your blog in search engine since most likely, if you are using long titles, only the first few words  on the line will appears on the search engine and the rest will be ignored.

The  blogger permalinks URL structure follows the following format;
http://yourblogname.blogspot.com/year/month/post-title.html. This means that the first thing to appear in search engine is usually your blog name, followed by year, month and then your post title. This is not what is considered SEO friendly and as I have said, it may negatively affect your blog ranking.

How to Make your PermaLink SEO Friendly

If you cannot come up with a short, specific URL composed of right keywords, then you have to make sure that you remove all prepositions or connecting letters such as how,  and, to with and leave only those words that have a meaning in search engine or keywords.

For example, let say the URL of this post is "How to Create SEO Friendly Permalink in a blogger blog" so if I publish my post it will look like this;
http://mubarizrathores.blogspot.com/2012/04/5-how- to-create-SEO- friendly-permalink-in-a blogger-blog.html. This is a very long URL for any search engine and is not SEO friendly.

For my URL to be more SEO friendly, I will remove some of the words and leave only the important keywords. My new title will be: "SEO Permalink Blogger Blog" and this is what my new URL will look like;
http://mubarizrathores.blogspot.com/2012/04/5-SEO permalink-blogger-blog.html. This is now more SEO friendly than the URL that  I have used in the example above.

After making your SEO friendly title (URL), simply click on Publish Button and your post will be published. Open the post once again and edit the post title.  Make sure that you title contain important keywords and not too long. I can still decide to use the same title that I modified.





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