Friday, 11 January 2013
The new privacy policy of Google - Advantages and Disadvantages
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Google
has been the ultimate leader in search engines for many years. Even
when the Yahoo profits had steeply declined, Google maintained a stable
market position. Much of their success had to do with the Ad words
advertisers Google had. In return Google protected the advertisers
agianst any eventualities. They banned adsense publishers for invalid
clicks and banned them for life. They used targeted ads for Gmail
accounts increasing the profitability of advertisers.
They
acquired the android mobiles and made Google mandatory in them. In fact
Google became the other word of Internet in the world. But one area
where Google felt deserted was in the case of Google+ when compared to
the Facebook. Even though Google tried their level best to promote it,
Facebook and twitter still were unbeatable. It was then the Google came
up with the idea of “Search Plus Your World”. With this new feature
Google introduced the Google + results into the search engine results
ahead of other websites. This move marked furious criticisms all over
the world, but Google held on to its decisions.
And further Google introduced the new privacy policy.
Google
makes this system a compulsory one from 1 March 2012. From this date
every Google system will be integrated and will be viewed by Google as
one single system. There is no way you can opt out of this regulation.
You will have to delete your account.
Advantages for you
As
per the claims of Google, the search engine results would get better.
They say that whenever you type Apple in Google home page, with this new
system Google will be able to understand whether you meant apple for
eating or apple for gadgets.
Another
advantage is that you will have an all in one network in your hands.
You need not log in separately to every Google network.
Disadvantages for you
Many
Privacy groups have condemned this collection of information by Google
as a security hazard. The question they ask is what happens when this
information gets into the hands of a third party? Also such a database
of information will be on the minds of various Government agencies as
the perfect platform for their various operations.
But Google repeatedly claims that the information collected will not be shared with any other third party.
In
fact there is not much option for you. If ever you want to use Google,
you will have to accept this new privacy policy of Google. Considering
the advantages of browsing with Google, it would be a foolish approach
to delete your Google account.
But you need to decide if you want to lead a safe and peaceful life or lead a successful and risky life?
Google has opened their new privacy policy for discussions.
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